Sunday, November 16, 2008

Dry-Erase room. I would love that.

From Venture Capital Access. Visit for full news report.

Breakaway Ventures Announces Investment in IdeaPaint

Consumer Venture Investor Partners With Innovative Company that Transforms Walls into Dry-Erase Writing Surfaces

BOSTON, November 10, 2008-- Breakaway Ventures, a venture capital firm that funds innovative, market-altering consumer oriented businesses, today announced that it has closed a $5 million Series A financing of IdeaPaint, a Boston-based company that has developed a revolutionary, patented paint that can transform any wall or other flat surface into a high-performance dry-erase writing surface

IdeaPaint, the brainchild a graduate of Babson College's entrepreneur program, creates an entirely new product category with a paint that can transform any wall into a high performance dry-erase writing surface. IdeaPaint is the highest performance, lowest cost per square foot and most flexible solution for creating dry erase writing surfaces in offices, schools and homes. An IdeaPaint-ed surface instantly becomes a dynamic, creative environment, which promotes impromptu collaboration and innovation. 

IdeaPaint is currently being distributed in the commercial construction and renovation channel by MDC Wallcoverings, the nation's leading marketer and distributor of specialty wall covering products to the architecture, interior design and commercial construction trades. The company is currently finalizing plans to launch in the education channel with a leading school specialty distributor and is planning a major consumer launch in the office supply and home improvement channels for 2009.

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