Wednesday, March 5, 2008

Time Style and Design

I read Time's Style & Design for the first time today and I am impressed. Good hard-hitting facts, great coverage, and beautiful pictures. I hope this will last as many great magazines aren't very good at sustaining their quality or freshness over time (e.g. Time, Newsweek, Esquire, Business2.0).

Excerpt from
Who's Holding the Handbag? :

Retailers of the world, take note: If you want to get into a boomer's pocketbook, you've got to win her daughter over first. According to Resource Interactive, an Ohio-based marketing company, young adults influence 88% of household apparel purchases. It makes sense since members of the millennial generation—those born between 1980 and 2000—are closer to their parents than are members of any previous generation.

I am happy to find I am on top of the trends such as the growing interest in owning yachts and private jets. (I am starting to do sailing now). This was quite informative:

Top Sources of Information for Millennials.

Brand Interest and Ownership

Anyways, I got to finish that marketing case. I am proud to say today I ate at a pizza buffet and only ate until I was full.

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